I was recently searching for the contact info of a colleague. The search results included the division in which the employee works. The listing for the second result, highlighted with a red circle, is “PLT MNTC FM.” Exactly—I don’t know what it means, either.
This was a perfect opportunity for the webmaster to use the abbreviation element (<abbr>), which is typically used with the title attribute. Browsers generally underline the content to encourage users to hover their mouse over the underlined word. A tooltip results with the contents of the title attribute. For example,
<abbr title="Blog You Soon">BYS</abbr>
BYS,
Roy